Noise, according to the Merriam-Webster dictionary, is any sound that is undesired or interferes with one’s hearing of something.
In the workplace, noise gets in the way of employees hearing important information and distracts them from their work.
In most cases, the largest generator of noise is the organization itself. Content that isn’t clear, entirely relevant and employee-centric or is delivered ad hoc generates noise. The communication is ineffective.
The cost of noise is real. Expressed in time spent unnecessarily, every company — no matter its size, industry or sector — has the ability to make its B2E (business to employee) communication consistently effective so that the cost of the communication goes down. Better still, time saved by communicating effectively can be used to directly drive business.
There are six actions to B2E communication: planning, creation, delivery, receipt, processing and response. Effective B2E communication minimizes the actions that are most costly to the organization: receive, process and respond.
In our white paper Reduce Noise and Costs Effective B2E Communication, we explore:
- Understanding Noise
- The Scope of B2E Communication
- Time
- Return on Investment
- Indicators of Ineffective B2E Communication
- Improving Effectiveness and Reducing Noise
