If you think employee communication is no place for innovation, think again. An innovative internal communicator understands how to take risks and look to other parts of your company for help and inspiration that lead to positive outcomes.
Email overload is a common complaint in the business world. Over-reliance on this channel for employee communication is one source of the problem. Be part of the solution.
Writing an internal communications plan that generates positive outcomes becomes easier when you understand the components. Plus, there is a certain flow to writing a plan that will lead you toward realistic and effective tactics.
Marketing campaigns are designed to shape the customer experience. Yet, employees are also an audience -- with different needs. Discover how to include business-to-employee (B2E) communication best practices in your company's marketing plan.
A great and simply story about one business owner who is providing a great example of how to shape a positive employee experience.
Writing survey questions takes practice. You need to start by being clear on what you're trying to measure or assess and how you're going to use the results. To get the best data, the questions should be simple, straightforward and contain a single thought.
Before opening an email, employees look at who it’s from and the subject line. When using email for employee communication you have limited choice about the sender. Make the subject line count and you'll increase your open and read rates.
Follow the age-old creative writing advice of "show, don't tell" and increase the impact of your employee communication. "Showing" helps your audience experience the content through action and human involvement instead of corporate summaries and descriptions.
You have a chance to inform and inspire every time you communicate with employees. Understand your company’s Big Picture -- from the employees' perspective -- and make full use of the that opportunity.
Make sure your user guide gets used by making it appealing to read, easy to follow and relevant. Creating a great user guide improves the employee experience. It helps them do their job and indirectly gives them pride and confidence in the organization.
Group 'em to grab 'em. Whenever possible, bundle emails for greater effectiveness and better use of everyone's time.
Cut to the chase. Show employees what the content means to them at the start of any content. Become a master of the employee-first writing style and you're well on your way to boosting the effectiveness of your employee communication.
