Before opening an email, employees look at who it’s from and the subject line. When using email for employee communication you have limited choice about the sender. Make the subject line count and you'll increase your open and read rates.
Follow the age-old creative writing advice of "show, don't tell" and increase the impact of your employee communication. "Showing" helps your audience experience the content through action and human involvement instead of corporate summaries and descriptions.
You have a chance to inform and inspire every time you communicate with employees. Understand your company’s Big Picture -- from the employees' perspective -- and make full use of the that opportunity.
Make sure your user guide gets used by making it appealing to read, easy to follow and relevant. Creating a great user guide improves the employee experience. It helps them do their job and indirectly gives them pride and confidence in the organization.
Group 'em to grab 'em. Whenever possible, bundle emails for greater effectiveness and better use of everyone's time.
Cut to the chase. Show employees what the content means to them at the start of any content. Become a master of the employee-first writing style and you're well on your way to boosting the effectiveness of your employee communication.
Proofreading is the last step before content is approved for production. As a result, it usually happens under tight timelines. Follow a methodology and time pressures won't prevent you from proofreading well.
You want to write to engage employees. Discover the 5 elements to incorporate in any content (corporate emails, presentations, employee handbooks, user guides, news articles, etc.) to catch and hold employees' attention.
A communications brief helps you quickly see what's needed, use your time effectively, maintain high quality standards for deliverables and manage stakeholder expectations.
