Communications audits can be comprehensive or simple. A comprehensive audit provides rich data and insights but takes more time and effort. A simple, do-it-yourself audit doesn't take much time and provides enough info for improving your employee communication.
Create content employees will love and give them the information they need and the positive feelings they want. It starts with understanding them as an audience and ends with you providing value to the organizations and employees alike.
You need a distinct skill to write intranet content that provides value to employees. It involves taking the basic principles of writing for the web and blending them with B2E communications best practices. Here are the steps for creating great content.
If you've been asked to do more with less, you aren't alone. Limited communications resources are fact of life in many organizations. On the bright side, there are several things you can do to improve efficiency, effectiveness and reduce stress.
As you develop a survey to gather input from employees on any topic, stay on track with this internal survey checklist.
There are a wide range of internal channels, in every organization, for communicating with employees. Understand the benefits and limitations of each to make good decisions about what tactics will give you the best outcomes.
Not every employee has continuous or regular access to a computer. There may be fewer and fewer non-wired employees but they still exist. Effective employee communication accounts for this segment of the employee audience.
If you think employee communication is no place for innovation, think again. An innovative internal communicator understands how to take risks and look to other parts of your company for help and inspiration that lead to positive outcomes.
Email overload is a common complaint in the business world. Over-reliance on this channel for employee communication is one source of the problem. Be part of the solution.
Writing an internal communications plan that generates positive outcomes becomes easier when you understand the components. Plus, there is a certain flow to writing a plan that will lead you toward realistic and effective tactics.
Marketing campaigns are designed to shape the customer experience. Yet, employees are also an audience -- with different needs. Discover how to include business-to-employee (B2E) communication best practices in your company's marketing plan.
Writing survey questions takes practice. You need to start by being clear on what you're trying to measure or assess and how you're going to use the results. To get the best data, the questions should be simple, straightforward and contain a single thought.
