Get a jump-start with this audience segmentation template.
Use it to get an idea of the kinds of lenses through which to look at your audience.
If you’re already very tuned into how your company works, a thorough audience segmentation takes 2-3 hours from start to finish. It takes a little longer if you need to do research.
It’s time well spent because the more you understand your audience, the more effective your employee communication will be — every time.
Click on the image to download the PDF of this example
A more comprehensive and editable version in Excel comes with notes on how to select the right lenses to use when segmenting your employee audience. It’s easy to modify and will save you even more time.
